Club Internacional de Fútbol Miami, a Major League Soccer expansion side for the 2020 season has unveiled their team name, logo, and colour scheme via Twitter this morning… although the club prefers to be known as Inter Miami CF.
The logo is black, white, and pink, which was (fun fact!) the originally proposed colour scheme for the franchise that is now known as the Miami Marlins back nearly thirty years ago.
Let’s move right into the obnoxious marketing-speak.
The logo contains two Great White Herons, a species of heron which resides permanently in South Florida and is a symbol of power, protection, and patience among mythologies around the world; they are “the guardians at the gateway to the Americas”, they are stoic and intelligent and will strike with fierce accuracy. The legs of the heron are joined together to both form an “M” (for Miami) and communicate the team’s unity as they are unbreakable while joined.
An eclipse is in between the herons, the eclipse is a symbol of the dedication and determination of people from Miami who will work day and night to realize a dream, there are also seven rays from the sun which is both a nod to partial-owner David Beckham as well as the number of continents and seas people will travel from/via to visit Miami.
The circle around the logo is also explained, it represents their “inclusive spirit”, drawing inspiration from the Miami Circle which is an indigenous peoples’ site from Downtown Miami dating back to the city’s first inhabitants thousands of years ago. At the bottom of the circle is the year of their first season in MLS written in Roman Numerals (MMXX = 1000,1000,10,10 = 2020). The shield is more than just a shield, it signifies strength and solidarity, the shield has three points (yeah, because it’s a shield) to represent the three counties of the Miami area: Miami-Dade, Broward, and Palm Beach.
So in addition to the all the actual design elements featured in the logo, it also represents the following (presented in alphabetical order): Broward County, Continents (1-7), David Beckham, Dedication, Determination, Inclusive Spirit, Miami-Dade County, Palm Beach County, Patience, Power, Protection, Seas (1-7), Solidarity, Strength, Unity
“Club Internacional Fútbol Miami is a name that celebrates the incredible energy of one of the most exciting cities in the world – one that is diverse, passionate and ambitious, a city that has welcomed me and so many others so warmly,” Beckham said in the press release. “Our club will be a home for all, no matter where you are from or how you got here. This is just the beginning of our journey as we continue to build towards our first game in 2020.”
Inter Miami CF is the latest in a string of expansion MLS clubs to borrow names from soccer clubs across the pond, aside from your no-nonsense/no-fun names like Toronto FC (Inter Toronto FC was the name they were originally going to go with), Austin FC, LAFC, or NYCFC we’ve seen two new United clubs (Atlanta and Minnesota) who joined the existing United team in D.C., a Sporting, a City, a Real, a Union, and a Dynamo. Thankfully we’ve had a few teams rise up through the various leagues with long-established identities to give us a little more variation such the Timbers, Sounders, Whitecaps, and Impact.
No word on a kit unveil date but there’s plenty of time (500+ days) before the team plays their first game to sort that out.