Wisconsin Timber Rattlers update logos

Written By:  •  Thursday, November 8, 2018

Every designer has days when they’ve been daydreaming about making subtle changes to a years-old project long enough that they just snap and open up the old files and start working. They ignore the pop-up warning messages that the file was created in Adobe Creative Suite 3 eight years ago and that some functionality had changed and some embedded fonts are not available anymore.

It seems that the Wisconsin Timber Rattlers, Class A affiliate of the Milwaukee Brewers, had a day like that, and the result is today’s unveiling of an updated suite of logos. The new look features roughly the same color palette and a one-for-one exchange of old marks for new ones.

Most notably, the snake’s face has been revised to seem (to my eye, anyway) more menacing and less goofy. The previous identity’s blocky, sans serif typeface has been updated with a subtly serifed font. The team announced the changes in a video on social media this morning.

We’ll see the new look on the field when the Midwest League’s season begins April 4.



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Paul Caputo

Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. He is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names. He can be found on Twitter at @Count2Baseball and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.