On February 12, 2014, the nation was transfixed by video of a 40-foot-wide sinkhole opening under the National Corvette Museum in Bowling Green, Kentucky, swallowing eight classic cars. Five years later, the Single-A Bowling Green Hot Rods—whose whole identity is based on their hometown’s association with the automotive industry—commemorated the anniversary of the event by announcing that they’ll play a game this season as the Sinkholes.
At first glance, it might seem an odd decision, paying homage to a thing that destroyed a bunch of cars in a town so intertwined with the automotive industry. But the more you get into the identity the team unveiled today, the more it seems it was an opportunity too good to pass up. The primary logo portrays the underbelly of one of the upended vehicles, while a sleeve patch portrays a bespectacled mole gleefully holding a broken axle with one wheel attached. Players will wear jerseys featuring a subtle white grid that evokes the National Corvette Museum itself atop the layers of ground that gobbled up the precious cars.
The Hot Rods will play as the Sinkholes on their last home game of the season, August 30 against the Lake County Captains.