Baylor Athletic Department Unveils United Brand

Written By:  •  Saturday, April 13, 2019

Baylor’s athletic department has lacked color consistency across its 18 sports programs for several years, but the Bears unveiled a new united brand on Saturday during the football team’s pre-Spring Game festivities, which includes new uniforms and a new secondary logo.

Though the university’s official colors are Baylor Green and Championship Gold, the football and women’s basketball programs have been using Vegas gold; the men’s basketball team wore neon yellow; and the baseball program donned old gold. Each team will now use a brighter, more traditional gold.

With that, the football team introduced all-green, all-gold and all-white uniforms on Saturday, which will surely be mixed and matched in some capacity moving forward.

The new, cleaner threads feature a rounded number font that includes notches inside the numeral, which replaces the jagged font created by Nike in 2013. The uniforms also no longer have a massive paw print on the shoulders, which made the Bears’ old uniforms instantly recognizable.

Baylor’s new font carries over to every other sports program, though the basketball team also unveiled a volt-accented alternate jersey. That color has become a staple of the basketball program, and that’ll allow the Bears to deviate from time to time.

Check out some photos of the new uniforms below:

Baylor opens the 2019 football season on Aug. 31 against Stephen F. Austin, which will be the first time we see the new threads in action.



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Andrew Lind

Andrew Lind is the Ohio State football beat writer and photographer at Buckeye Sports Bulletin; founder and graphic designer of The Ohio State Uniform Database; and the NCAA Writer for SportsLogos.net. Follow him on Twitter at @AndrewMLind.