MiLB announces record sales, top 25 teams in merchandise

Written By:  •  Monday, July 8, 2019

Minor League Baseball set another record in overall merchandise sales in 2018, tallying nearly $74 million in total sales from all 160 affiliated teams, up more than four percent from 2017’s then-record $71 million in sales.

While MiLB does not provide rankings of individual teams, it does reveal the top 25 teams in merchandise sales each year. This year’s list includes almost exclusively familiar names. The Gwinnett Stripers were the only new name on the list in 2018, though the franchise had made the list previously, in 2009, their first season as the Gwinnett Braves. The Nashville Sounds are back on the list, this time with new a set of logos. The Charleston RiverDogs, Corpus Christi Hooks, Pawtucket Red Sox, Richmond Flying Squirrels, and San Antonio Missions are back on the list after not making it in 2017.

The Durham Bulls remain the only team to make the list every year since it debuted in 1993. Six other teams have been included on the list every year they have existed: Columbia Fireflies (since 2016), El Paso Chihuahuas (since 2014), Lehigh Valley IronPigs (since 2008), Sacramento River Cats (since 2000), and Trenton Thunder (since 1994).

Here’s the complete 2018 list, in alphabetical order: Albuquerque Isotopes (Rockies), Charleston RiverDogs (Yankees), Charlotte Knights (White Sox), Columbia Fireflies (Mets), Columbus Clippers (Indians), Corpus Christi Hooks (Astros), Durham Bulls (Rays), El Paso Chihuahuas (Padres), Fort Wayne TinCaps (Padres), Gwinnett Stripers (Braves), Hartford Yard Goats (Rockies), Indianapolis Indians (Pirates), Jacksonville Jumbo Shrimp (Marlins), Lehigh Valley IronPigs (Phillies), Nashville Sounds (Rangers), Pawtucket Red Sox, Portland Sea Dogs (Red Sox), Richmond Flying Squirrels (Giants), Rochester Red Wings (Twins), Sacramento River Cats (Giants), Salt Lake Bees (Angels), San Antonio Missions (Brewers), Tacoma Rainiers (Mariners), Toledo Mud Hens (Tigers) and Trenton Thunder (Yankees).

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Paul Caputo

Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. He is the author of the first book published by, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names. He can be found on Twitter at @Count2Baseball and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.