Round Rock Express promotion is alright, alright, alright

Written By:  •  Thursday, July 18, 2019

The Triple-A Round Rock Express are borrowing a line from one of Austin’s favorite sons for a promotion this summer. The team will host Alright Alright Alright Night, a reference to Austin resident Matthew McConaughey’s iconic catch phrase from the 1993 movie Dazed and Confused, which was filmed near Austin.

The Express will wear jerseys that evoke their parent club’s famous rainbow sky uniforms from the 1970s and ’80s. Those game-worn jerseys will be auctioned off to benefit the just keep livin Foundation, a nonprofit started by McConaughey and his wife Camila dedicated to improving the lives of high schoolers.

Now, minor league baseball teams have done a lot of wacky things with promotional uniforms, especially in recent years, but Round Rock’s choice to use the informal (or “wrong”) spelling of Alright, rather than the correct All Right has riled up some grammar enthusiasts. (Okay, by “some” I mean “one,” and by “grammar enthusiasts” I mean “me.”)

While “Alright” is gaining ground in common usage, tells us, “Alright is commonly used in written dialogue and informal writing, but all right is the only acceptable form in edited writing. Basically, it is not all right to use alright in standard English.”

The Alright Alright Alright Express will take the field August 3.

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Paul Caputo

Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. He is the author of the first book published by, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names. He can be found on Twitter at @Count2Baseball and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.