Auburn Tigers Nix New Primary Logo

Written By:  •  Tuesday, October 15, 2019

They say history repeats itself — and in the case of Auburn attempting to change its logo, this is truer than ever.

Back in 1995, the Tigers asked the public to submit designs that would replace the university’s primary logo. The idea was met with opposition from fans, students and alumni, and was ultimately scrapped.

This summer, Auburn began the process of rolling out an updated primary athletic and academic mark, dubbed internally as a new visual identity system, in an attempt to bring the logo into the digital age. The tweaks were minor — such as removing the negative space between the upper part of the “A” and “U,” as well as matching the font size of the two letters — but the change was once again met with heavy resistance.

Then on Monday evening, Auburn Student Government Association president announced the Tigers would not be changing their beloved primary logo after all. 

“Because we’ve had conversations regarding the visual identity system for the past few weeks in here, I do want to share an update that I got this morning,” Turton told The Auburn Plainsman. “(Auburn chief operating officer Ronald) Burgess announced that we will not be moving forward with the new logo this morning. We have plans from that directive to continue using the traditional Auburn logo, so I just wanted to share that.”

The changes had already occurred in smaller applications — such as social media accounts and university communications — and on select buildings and signage around campus. Luckily for the Tigers, though, they caved to the outside pressure before the new logo was put on uniforms, the scoreboard at Jordan-Hare Stadium or the court at Auburn Arena.



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Andrew Lind

Andrew Lind is the Ohio State football beat writer and photographer at Buckeye Sports Bulletin; founder and graphic designer of The Ohio State Uniform Database; and the NCAA Writer for SportsLogos.net. Follow him on Twitter at @AndrewMLind.