Thanks to a preview of a new Topps Baseball Card set, we got our first look at the new Brewers logo late tonight. The logo, shown on the lower-left corner of a “Bernie the Brewer” mascot card features the classic logo now in a darker blue and placed inside a circle. The team name “MILWAUKEE BREWERS” surrounds it in white and the circle outlined in yellow.
Upon closer look, the Ball-in-Glove logo does show a couple of changes versus what the team used originally from 1978-1993 — the glove now has some webbing connecting the “b” and the “m” and the baseball inside the mitt itself has gone from stitching more resembling the letter “S” to your typical “) (” style stitching
Note: the graphic at the very top of this post shows the original 1978-93 style ‘mb’ logo. You can see them side-by-side here:
The Milwaukee Brewers originally adopted the iconic logo for the 1978 season, which was their ninth in Milwaukee. The logo wound up being used for 16 seasons during its original run before it was replaced for the 1994 season during a period in which most of the league was completely revamping their identities.
Milwaukee brought the logo back as part of their Flashback Friday promotion in 2006, the team has been increasing its use bit-by-bit in the 14 seasons since (it’s almost been around as a throwback as long as it was originally). During the 2019 season, the Brewers wore the retro logo in 52 of their 162 games.
We’re unsure when the Brewers are expected to make this announcement official, likely shortly after the World Series. Most major identity changes in baseball are revealed during the month of November.