Archive for Apparel/Shoes

Matching the Clay: What Nike Tennis Stars Will Wear for French Open

Matching the Clay: What Nike Tennis Stars Will Wear for French Open

Posted On: May 07, 2013

When it comes time to pick an outfit for Paris, tennis stars need something that matches the distinct [...]

Exploring Athletes’ Personalized Logos

Exploring Athletes’ Personalized Logos

Posted On: April 30, 2013

They aren’t superheroes, but they have their own marks (just be glad they don’t also carry capes and [...]

Nike Unveils Looks for Masters Tournament

Nike Unveils Looks for Masters Tournament

Posted On: April 03, 2013

Yes, Tiger Woods will wear red on the final day of the Masters Tournament, starting April 11 and [...]

Nike’s Signature Line Turns Shoes into Superhero Gear

Nike’s Signature Line Turns Shoes into Superhero Gear

Posted On: March 21, 2013

Superheroes. From uniforms to shoes, they’re in. In a big way. While generally used to help define the [...]

Nike Celebrates Easter With New Signature Shoe Designs

Nike Celebrates Easter With New Signature Shoe Designs

Posted On: March 12, 2013

Pretty soon Nike’s going to have as many holidays as your local bank. While Easter is certainly a [...]

Q&A: adidas Designer Talks Camo, RGIII

Q&A: adidas Designer Talks Camo, RGIII

Posted On: March 12, 2013

The camo craze at adidas has only just begun. The German-based apparel giant debuted its “Impact Camo” line [...]

Adidas Adds a Signature Lionel Messi Line

Adidas Adds a Signature Lionel Messi Line

Posted On: February 21, 2013

Adidas is keeping pace in the race to promote its gear-wearing stars with individual lines. The latest move? [...]

Adidas Unveils New Running Design Amidst Fanfare

Adidas Unveils New Running Design Amidst Fanfare

Posted On: February 14, 2013

Jamaican track sensation Yohan Blake brought the star power. Adidas brought the leading product. In Manhattan on Feb. [...]

Nike Designer Discusses Remaking Famed Alien Logo Raygun

Nike Designer Discusses Remaking Famed Alien Logo Raygun

Posted On: February 12, 2013

There’s life in outer space. Or, at least in Nike’s fictional Area 72. As Nike shoe designers had [...]

Jordan Brand Cozies Up to Black Lights for All-Star Weekend

Jordan Brand Cozies Up to Black Lights for All-Star Weekend

Posted On: February 08, 2013

The Jordan Brand night vision line gets a bit more “stealth” come All-Star weekend. While the main Nike [...]

Nike NBA All-Star Game Shoes Inspired by Space (and Houston)

Nike NBA All-Star Game Shoes Inspired by Space (and Houston)

Posted On: January 22, 2013

Nike’s having a little fun with a bunch of space-inspired designs centered on the NBA’s All-Star game. We’ve [...]

Designing Socks: Every Creative Inch Accounted For

Designing Socks: Every Creative Inch Accounted For

Posted On: January 15, 2013

If you’re already designing shoes, creating socks is a logical next step. But it took decades for the [...]