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Archive for The Open Branding Project

The Open Branding Project: Refining concepts and a Pinstripe Pitch?

Posted On: March 02, 2018

This is part 10 of a multi-part series chronicling the real-time development and design of a new logo for Baseball New Zealand. Check out our past “The Open Branding Project” posts here. *** This is one of those articles where a […]

The Open Branding Project: Video Update

Posted On: January 31, 2018

This is part 9 of a multi-part series chronicling the real-time development and design of a new logo for Baseball New Zealand. Check out our past “The Open Branding Project” posts here. *** Hey again everyone, we’re back with another update […]

The Open Branding Project: Maori Patterns, Wordmark Challenges

Posted On: January 24, 2018

This is part 8 of a multi-part series chronicling the real-time development and design of a new logo for Baseball New Zealand. Check out our past “The Open Branding Project” posts here. *** Hello readers, we’re just getting back into the […]

The Open Branding Project: I Think We Have Something Here

Posted On: December 21, 2017

This is part 7 of a multi-part series chronicling the real-time development and design of a new logo for Baseball New Zealand. Check out our past “The Open Branding Project” posts here. *** Brian here again everybody with an update on […]

The Open Branding Project: Q&A with Makers of Sport

Posted On: December 07, 2017

This is part 6 of a multi-part series chronicling the real-time development and design of a new logo for Baseball New Zealand. Check out our past “The Open Branding Project” posts here. *** It’s time for another Q&A session here […]

The Open Branding Project: Sketching Constellations

Posted On: November 29, 2017

This is part 5 of a multi-part series chronicling the real-time development and design of a new logo for Baseball New Zealand. Check out our past “The Open Branding Project” posts here. *** Last week we were able to spend […]

The Open Branding Project: Maori Traditions and Silver Ferns

Posted On: November 22, 2017

This is part 4 of a multi-part series chronicling the real-time development and design of a new logo for Baseball New Zealand. Check out our past “The Open Branding Project” posts here. *** Hey everyone, Brian here with another update […]

The Open Branding Project: Q&A #1

Posted On: November 08, 2017

For our first Q&A, Brian and I have taken questions sent through SportsLogos.Net, Twitter, and BrandNew about Open Project: Baseball New Zealand. We’re just getting started on the project and will officially start in the coming days, so a few […]

The Open Branding Project: The Windup and The Pitch

Posted On: November 01, 2017

Well here we are, week two of documenting this little experiment of ours. If you read Brandon’s original article last week, you’ll recall that we posted this idea on Twitter that we were looking for a partner to do a […]

The Open Branding Project: A Crazy Idea & Baseball

Posted On: October 25, 2017

“Subjective opinion is the rule of the day. ‘I don’t like it therefore it must not be good’. The public is not invited to sit in the lab. Design [has become] about communication with a public that’s unaware of motivations […]


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