To celebrate the 40th anniversary of the conference’s founding, the Big East unveiled a new commemorative logo on Wednesday morning. The Big East was founded on May 29, 1979, when then-Providence head coach Dave Gavitt spearheaded an effort to create […]
Baylor’s athletic department has lacked color consistency across its 18 sports programs for several years, but the Bears unveiled a new united brand on Saturday during the football team’s pre-Spring Game festivities, which includes new uniforms and a new secondary […]
The Women’s National Basketball Association unveiled a new set of league logos on Monday one year in advance of its official on-court debut. Keeping orange as the primary colour (now known as “Fire”), the new look takes the silhouette out […]
It seems that sometimes it’s still possible to keep a secret from the logo and uniform world. Last night, the Golden State Warriors did just that, taking to the court for their final regular season game in Oakland while wearing […]
With its 61-51 win over Michigan State in the Final Four on Saturday night, Texas Tech became the first men’s college basketball program outfitted by Under Armour to reach the national championship game. Under Armour placed just two teams in […]
Baylor is one of just a handful of big-time college athletic departments that lacks color consistency across its 18 sports programs. But if graphics are any indication, the Bears will unveil a “unified” brand during the football team’s annual Green […]
Whatever the theme, the NCAA embraces city identity in crafting a new mark and brand identity for the Final Four each and every year. For 2019, it’s angularity in the NCAA’s celebration of nature in the Final Four logo. For […]
March Madness officially tipped off on Sunday evening with the announcement of the 68-team field for the NCAA Men’s Basketball Tournament. If spending your first day back in the office filling out dozens of brackets wasn’t evidence enough, the tournament’s […]
Overshadowed by St. Mary’s shocking win over top-ranked Gonzaga late last night, the West Coast Conference introduced a brand new logo on Tuesday afternoon. The new logo was developed by Legend Labs, a brand strategy firm. “We began this process […]
The Northwestern basketball team last Thursday released alternate uniforms for their annual Senior Day game that ooze ‘90s nostalgia. The black uniform — designed by seniors Jordan Ash, Charlie Hall, Vic Law, Dererk Pardon and Ryan Taylor — features a […]
The Brooklyn Nets are being sued by Coogi for their City Edition uniform design. According to a report in the New York Post, Coogi filed the lawsuit on Wednesday in Manhattan Federal Court naming the Nets, Nike, and the NBA […]
Mere moments after Team X beat Team Y in this year’s NBA All-Star Game in Charlotte, the National Basketball Association unveiled its logo for next year’s game to be hosted in Chicago, Illinois. It looks exactly like you thought it […]
