We don’t really know how much faster Kobe Bryant or soccer star Theo Walcott can go by wearing a shoe an ounce lighter than the competition, but that hasn’t stopped the major apparel outfitters from continuing the search for the perfect way to design an ultra-light performance shoe. The new
Category: Olympics
The Faux-lympics – Londoners thumbing their nose at the Olympic Brand
The Olympic brand is notoriously well-policed so what’s a small business looking to capitalize on the games to do? With 286 brand-enforcement agents keeping the streets in London safe, it’s making it difficult for the average retailer to make a few extra bucks. Especially since they aren’t permitted to use
Istanbul 2020 Unveils New Summer OIympics Bid Logo
Turkish Prime Minister Recep Tayyip Erdoğan Saturday unveiled his country’s bid logo for the 2020 Summer Olympics. Featuring the skyline of the proposed host city of Istanbul encased within the shape of the official town flower, the lilly, the new logo was chosen by Turkish residents in a vote amongst
US Olympians to wear double-breasted jackets and navy berets in opening ceremony
The US Olympic Team announced their opening ceremony outfit yesterday, designed and made by Ralph Lauren. White pants, white shirt, navy double-breasted jacket, and a navy beret go over white newbuck shoes for the opening ceremonies. I’m intentionally sparing you the official shtick from RL about the pride and elegance
New Zealand Unveils 2012 Olympic Uniforms
Ahead of the official unveiling Thursday, the New Zealand Olympic uniforms were accidentally leaked on a test web page for makers Rodd and Gunn. It was an embarrassing slip-up that appeared just hours before the swank cocktail party that was to officially unveil the uniforms. A spokeswoman for the New
2012 Olympic Uniform Review: Australia
Welcome to week two in our Olympic series! This week we take a look at Australian Olympic-wear for the upcoming 2012 games. For the Aussies, its not the look that they insist is new, it’s the technology. The uniforms unveiled March 28th at the Sydney Olympic Park Sports Centre do boast some
2012 Olympic Uniform Review: Great Britain
While the athletes prepare for the “Big Show” we here at SportsLogos.Net will be taking a look at some of the official team uniforms unveiled for the upcoming London Olympics. From the looks of it, we’ve got something for everyone….from the boring to the ridiculous. First up, and fittingly so,
Nike Unveils Faster US Track Unis for 2012 Olympics
Designed to shave off seconds of a sprinter’s time, Nike yesterday unveiled the new track and field uniforms for Team USA’s 2012 Summer Olympic team. According to Nike, the new uniform is capable of “shaving up to 0.023 seconds off 100-meter sprint times”; that may not sound like a lot,
UK Lab Creates World’s Smallest Olympic Rings
With only 60 days to go until it’s opening ceremonies, scientists in the United Kingdom have created the world’s smallest Olympic rings. According to The Daily Mail, it’s the smallest logo ever created – a single molecule 100,000 times thinner than a human hair, precision-crafted to resemble the five Olympic
London 2012 Olympic Tickets Unveiled
The London 2012 Summer Olympic Games are right around the corner and, let’s be honest, it has been a disaster from a design and branding point-of-view thus far. This past weekend the London Organising Committee of the Olympic Games unveiled the design of the Olympic tickets and when compared to
New Unis for UND; BJU Gets It’s Name; Another Fail for London 2012
Logo Links is a quick look at what has taken place in the logo and uniform world over this past weekend, here are your logo links for Monday, March 26th, 2012: UND Fighting Sioux debut new look The University of North Dakota Fighting Sioux took to the ice this weekend, their first
Belmont Stakes Logo Unveiled; Louisiana to the Rescue; NASL team gets new look
Logo Links is a quick look at what has taken place in the logo and uniform world over this past weekend, here are your logo links for Monday, March 19th, 2012: The big uniform hoopla over the weekend was many many teams wearing green in one fashion or another to celebrate St