Red, white and blue color scheme not only a nod to host nation, but “also symbolize the sky and the greatest exponents of this sport”
Category: FIFA
Here’s What Every Team Will Wear at the 2023 FIFA Women’s World Cup
32 teams from around the world will kick off 2023 edition of tournament co-hosted by New Zealand and Australia on July 20
FIFA Allows Captain’s Armbands Highlighting Social Causes at Women’s World Cup
Through Football Unites the World campaign, armbands can highlight issues such as inclusion, gender equality, peace, education and hunger
Canadian Men Debut New Away, Third Kits in Concacaf Nations League Finals
Jerseys are based on Nike’s Strike III teamwear template; red home kit expected to debut at Concacaf Gold Cup later this month
Brazil Wears Black Kits for First Time Ever to Make Anti-Racism Statement
Black kits worn against Guinea in support of forward who suffered racial abuse; team changed back to yellow kits for second half of friendly
Zambia Releases New National Team Kits In Time for Women’s World Cup
Men’s team to debut kits in African Cup of Nations qualifier this weekend; women’s team will wear them in first-ever Women’s World Cup this summer
Switzerland, Italy, El Salvador Release New National Team Kits
Swiss women’s national team to wear new kits at World Cup; Italy celebrates 125th anniversary of national team; El Salvador gets new third kits for Gold Cup; Bosnia and Herzegovina release kits in time for Euro 2024 qualifiers
New Haitian National Team Kits Launched Ahead of Women’s World Cup
Kits made by Colombian sportswear company Saeta feature tonal design inspired by Our Lady of the Assumption Cathedral in Les Cayes
FIFA, Host Cities Roll Out Specific Branding for 2026 World Cup
City-specific brands take overarching tournament logo and apply color palettes and patterns with local significance
Philippine Football Federation, Adidas Launch New Kits for 2023 Women’s World Cup Squad
Kits launched at event Monday; Philippines will play in Group A at Women’s World Cup alongside New Zealand, Norway and Switzerland
‘Is That It?’: Reaction to 2026 World Cup Logo Swift, Overwhelmingly Negative
Reactions on social media range from confusion to anger to disappointment
FIFA Unveils Logo For 2026 World Cup in North America
Each host city will have its own bespoke brand that “embodies its own world‑renowned culture and heritage, in which millions of international fans will immerse themselves when kick-off comes in 2026”