Superstition works its way into every aspect of life, don’t walk under an open ladder, don’t change the calendar a month early, avoid that black cat!
Of course, athletes and fans are not immune to this, in fact they can be the most superstitious of them all; it’s not unheard of for a player to wear the same underwear for several games if he thinks it will help him get out of a slump. So it seems only natural that the design of a uniform, a fairly big change when it comes to an athlete’s daily routine, could factor into that superstition.
It’s because of this superstition that some clubs may be adverse to changing their uniform design or even the sponsor they wear on the front of their shirts but sometimes they have no choice, a deal may expire, a team may start underperforming, or the opposite — your team is so good that more opportunities present themselves and it’s hard to say no to all that extra cash. The extra cash then comes in handy at Codigo Bet365 where you try to win even more.
So when you look back at some of the more successful teams over the years you wonder, did the kit change have anything to do with it? Is it just a coincidence? Well, let’s take a look and see if we can find any connection between the two.
Champions in 2011-12 season
As far as major teams go the boys at Chelsea have likely had more logo re-designs than most, their logo has undergone four major makeovers as well as numerous tweaks to it over the seasons. Chelsea’s only Champions League victory came during a period of relative stability in terms of their crest and it also came midway through a advertising agreement with Samsung; four years later they came to terms with Yokohama Tyres.
Champions in 2013-14 and 2015-16 Seasons
Real Madrid’s badge went through four re-designs from its first look in 1902 up through 1941, but since then it’s been left alone, as has their uniform. This reluctance to change has resulted in sweet rewards for the team, they’ve won a record eleven European Cups and Champions Leagues titles, something which surely annoys big-time rivals in Barcelona, so much so it now appears to have carried over into their uniform design!
Champions in 2012-13 Season
Bayern is a lot like Chelsea in that they’ve changed their logo several times over the years, but unlike Chelsea they’ve also not been shy in re-designing the uniform; they even brought out a special one-off version for the finals. In the 2013-14 season they brought out a special design, perhaps hoping to wear it in the Champions League Final, but turns out they had to settle for wearing it in just the DFB-Pokal, DFL-Supercup, UEFA Super Cup, and the FIFA Club World Cup Final. Too bad.
Champions in 2007-08 Season
Can you imagine Manchester United wearing anything other than their classic red-and-white kits? It seems like an unlikely event these days but there was a time. During the 2007-2008 season they definitely wearing the red and white especially during that season’s epic Champions League final. Unfortunately for Man U, this championship came only part of the way through their then record-breaking ad deal with Nike, they had to wait a few more years before cashing in and switching to adidas, in a deal which paid the team a remarkable £75 million each and every year.
Champions in 2008-09, 2010-11, and 2014-15 seasons
The Barcalonas have gone through fewer changes to their kits maybe than any other leading club, a model of consistency! After turning down jersey sponsorship until the 2006-07 season, they finally caved a bit by sporting the charity logo for UNICEF. It was their victory in the Champions League over Man U in 2011-12 which changed everything, they then couldn’t say no any longer and agreed to a deal with the Qatar Foundation. After taking the title again in 2014-15, Barcelona radically changed their look, going with a horizontal instead of vertical stripe, a change proving too radical as they had to change it again after the one season.
Champions in 2009-10 season
The original logo for Internazionale was designed by one their club founder, Giorgio Muggiani. In case you hadn’t heard of him, Muggiani was a painter of fair repute. Inter changed their logo for the 1999-2000 season but only temporarily as the club eventually decided to go back back to the original design, with a bit of modernization in 2007. Just two years after the switch back to the classic logo they went on to win their first European Championship in over 45 years, the logo worked!
So no matter the actual reason for a change in logo, in colours or to club sponsors, they are all a major part of any team’s overall identity, (of course it also helps that it’s a massive payday). Add in that, in a game where the most minuscule of changes can be all the difference between a champion and a loser, teams will do whatever they can to get that edge over the other clubs, and, well, if that extends to sticking with a “lucky kit” or having to change the logo, then so be it!