The Brooklyn Cyclones, short-season Single-A affiliate of the New York Mets, have joined the food-based alternate identity fray. For one game, the Cyclones will wear uniforms highlighting that most New York of local specialties, the bagel. The logo, created by […]
The Miami Marlins have a new ownership group in place and with it comes a sudden fondness for their original teal and black uniforms. Yes, the Marlins will reach back into their past, all the way back to 1993, when […]
What are the perks of winning a Stanley Cup? There’s the ring of course, the banner in the rafters, and who can overlook getting an entire day with the Cup during the off-season? Now you also get your own pair […]
A few years ago we created a graphic which received a fair amount of attention depicting the uniform worn for each Stanley Cup clinching victory since the dawn of the NHL era (1918). In that post we compiled a whole […]
The Wilmington Blue Rocks unveiled uniforms featuring a longstanding alternate brand, a character named Mr. Celery. The uniforms feature a close crop of the Mr. Celery logo on the front, and the character’s signature catch phrase “Woo hoo!” on the […]
The Denver Nuggets unveiled their new, kinda-retro logos late tonight both via an event and on their social media channels which they titled “Evolve”. The logos are very similar to what was first posted by Conrad Burry several weeks ago. […]
The Dayton Dragons don’t need help selling tickets. They will not be holding a Star Wars Night with promotional jerseys or rebranding for one game as a local food item (the Dayton Square-Cut Pizzas, maybe?). The Dragons, a Single-A affiliate of […]
The Carolina Hurricanes became the third NHL team to announce an alternate uniform for the 2018-19 season when they revealed they would unveil their new third jersey at the team’s draft party to be held on Friday, June 22nd. The […]
In just about an hour, the Reading Fightin Phils will play their 17th annual morning game, and for the second year in a row, they’ll do so in an alternate, food-based identity, the Reading Whoopies. The history of Whoopie Pies […]
The Chicago White Sox hosted ’80s Night yesterday at Comiskey Park Guaranteed Rate Field against their one-time American League rivals, the Milwaukee Brewers. These two have a bit of a history, in 1969 the “Milwaukee Brewers” (a group hopeful to […]
The Pittsburgh Steelers this afternoon unveiled their new throwback uniforms for the 2018 season via a press conference streamed over their various social media channels. Throwing it back to the 1979 Super Bowl championship season, the Steelers showed off the […]
Welcome to the 2015 16 17 18 NBA Finals between the Golden State Warriors and the Cleveland Cavaliers, the fourth consecutive meeting between these two teams gets underway tomorrow night. The NBA released the uniform schedule for the final round earlier […]
