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Sweden Stands Firm, Stays Traditional with New Olympic Hockey Jersey

Nike tried to do their Nike thing but Sweden wasn’t having any part of it as the Swedish Ice Hockey Association unveiled their new team uniforms for the upcoming 2014 Winter Olympics in Sochi earlier today. Yes, like every other country to participate in the Olympic hockey tournament, Sweden’s uniforms

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Canada, Nike Officially Unveil Olympic Hockey Jersey

Team Canada and Nike officially unveiled the 2014 Winter Olympic hockey jersey at a press event in Toronto earlier today. The jerseys match those that had been leaked in various photos during the month of September. The three jerseys are all taking inspiration from “iconic designs of vintage Canadian jerseys”.

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Czech Republic 2014 Olympic Hockey Jerseys Unveiled

Nike has unveiled the jerseys to be worn by the Czech Republic National Hockey Team at the upcoming 2014 Winter Olympic Games in Sochi, Russia. They’re interesting to say the least.  As a hardcore flag fan, I can’t say I’m opposed to the idea of the jersey on the right,

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All Three Team Canada Olympic Hockey Jerseys Leaked

Thanks to a post on Reddit we’ve gotten a look at all three of the new 2014 Team Canada Olympic hockey jerseys two weeks early. The photo appears to have been taken by an employee of a sports store and shows the red jersey we had all seen three weeks

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Tokyo Awarded 2020 Summer Olympics

The International Olympic Committee today announced that the City of Tokyo, Japan will be the host city for the Games of the XXXII Olympiad (better known as the 2020 Summer Olympics) scheduled to take place between July 24 and August 9, 2020. Traditionally it takes approximately a year-and-a-half after the

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Team Canada 2014 Olympic Hockey Jersey Leaked?

All signs point to “yes” on the new 2014 Team Canada Olympic hockey jersey being leaked a little early, earlier today via a posting on the Getty Images website. Thanks to a post on Yahoo!’s PuckDaddy blog, we learn that the photograph of Jonathan Toews was taken earlier today during

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2014 Winter Olympic Games Announce Medal Designs to be Given in Sochi

The organizers in St. Petersburg announced next year’s medals for the Winter Olympic Games. They will use a pathwork design, meant to recall the many regions of Russia, holding its first WInter Olympiad next February. The designs cut into the medals, and engrave imagery onto them. Both the Olympic and

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The Faux-lympics – Londoners thumbing their nose at the Olympic Brand

The Olympic brand is notoriously well-policed so what’s a small business looking to capitalize on the games to do?  With 286 brand-enforcement agents keeping the streets in London safe, it’s making it difficult for the average retailer to make a few extra bucks. Especially since they aren’t permitted to use

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US Olympians to wear double-breasted jackets and navy berets in opening ceremony

The US Olympic Team announced their opening ceremony outfit yesterday, designed and made by Ralph Lauren. White pants, white shirt, navy double-breasted jacket, and a navy beret go over white newbuck shoes for the opening ceremonies. I’m intentionally sparing you the official shtick from RL about the pride and elegance

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New Zealand Unveils 2012 Olympic Uniforms

Ahead of the official unveiling Thursday, the New Zealand Olympic uniforms were accidentally leaked on a test web page for makers Rodd and Gunn. It was an embarrassing slip-up that appeared just hours before the swank cocktail party that was to officially unveil the uniforms.  A spokeswoman for the New

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