Bowling Green Hot Rods celebrate 10 years of Bootleggers with anniversary logo
The Bowling Green Hot Rods, High A affiliate of the Tampa Bay Rays in the South Atlantic League, will commemorate the 10th anniversary of their popular Bootleggers alternate identity with a commemorative update of the brand. Bootleggers Night has been a tradition for the past decade, paying tribute to Kentucky’s
NCAA Approves Advertisement Patches On Uniforms Starting With 2026-27 Season
The NCAA has approved a new policy allowing Division I schools to place commercial advertisement patches on uniforms beginning in the 2026-27 season, opening a significant new revenue stream for college athletics.
Springfield Lucky Horseshoes commemorate cold snap with Midwest Exploding Trees identity
Springfield, Illinois, is facing a winter storm warning and sub-zero temperatures as frigid temperatures sweep across the continent this weekend. To mark the occasion, the collegiate summer level Springfield Lucky Horseshoes unveiled an alternate identity that plays into a weather-based urban legend, the Midwest Exploding Trees. To hear the keyboard
Las Vegas Aviators Launch New Alternate, Cap Logos With a New Focus
The Las Vegas Aviators have unveiled three new secondary and cap logos that shift their identity toward the city’s broader aviation roots, from fighter pilots to historic aircraft and their goose mascot, Spruce.
Rock Brand: Wilmington Blue Rocks refresh logos
The Wilmington Blue Rocks, High A affiliate of the Washington Nationals in the South Atlantic League, unveiled refreshed branding that highlights the rock in Blue Rocks. The team’s nickname, adopted in 1993, derives from large chunks of blue-ish granite found in Delaware’s Christina River. The refreshed logos feature granite-themed text
Atlanta Hawks To Revive Martin Luther King Jr.-Inspired City Edition Uniforms Next Season
The Atlanta Hawks appropriately announced on Monday, MLK Day, that they’ll revive their 2020-21 City Edition uniforms, which honored civil rights icon Martin Luther King Jr., during the 2026-27 season. The black uniforms – which were designed in collaboration with Dr. King’s estate – prominently displayed a white “MLK” wordmark
Arizona State Sun Devils Unveil James Harden-Branded Alternate Basketball Uniforms
The Los Angeles Clippers star averaged 19 points per game with the Sun Devils and was the third-overall pick in the 2009 NBA Draft.
AHL’s Providence Bruins Put Patriotic Twist on ’90s Favorite to Honor Military
The American Hockey League’s Providence Bruins are putting a patriotic twist on one of their parent club’s fan-favorite jerseys from the 1990s to honor military personnel this weekend. The P-Bruins are hosting a pair of Military Appreciation Weekend games on Friday, January 23, against the Belleville Senators and Sunday, January
Irish National Soccer Teams Get New Look As They Chase World Cup Qualification
Ireland’s national soccer teams will be sporting a new look as they continue their quest for World Cup qualification. The Football Association of Ireland (FAI) rolled out new home and away kits for both the men’s and women’s national teams on Thursday, January 22. This means the two squads will
Milwaukee Admirals, Iowa Wild Go Stripes-vs.-Stripes in AHL Outdoor Classic
Retro sweaters for both teams taking part in outdoor game in Hastings, Minnesota, on Friday, January 23, feature multiple stripes down the arms.
Baltimore Orioles Introduce New Script ‘B’ Alternate Cap For 2026 Season
The Baltimore Orioles introduced a new 2026 alternate cap featuring an orange script “B” on a black crown with an orange bill, a look borrowed from their road wordmark and similar to their City Connect branding.
Blue Jays Celebrate 50 Seasons in 2026 with Throwback-Themed Logo and Patch
A gold-trimmed anniversary patch complete with the original team logo will be worn on Toronto’s jerseys in 2026 as the Blue Jays mark their 50th season in Major League Baseball.