NHL Turns Raymond James Stadium Into Pirate Treasure Map for 2026 Stadium Series
A wall-to-wall Gasparilla-themed pirate treasure map will cover the field in Tampa at this weekend’s Stadium Series game, complete with a “Boston Harbour,” a “Lightning Lagoon,” and yes, even a “Bettman’s Bay.”
WHL’s Prince George Cougars Unveil 2026 Indigenous Weekend Jerseys
The Prince George Cougars are honouring those who have helped pave the way for hockey players with their Indigenous Weekend jerseys for 2026. The Western Hockey League team unveiled the jerseys on their social media channels earlier this month, and they’ll wear them for a pair of games against the
Maple Leafs to Honour Darryl Sittler’s Historic Night with Jersey Patch
The Toronto Maple Leafs will honour the 50th anniversary of Darryl Sittler’s NHL-record 10-point night by wearing a special “10” jersey patch against the Buffalo Sabres at Scotiabank Arena tonight.
Canadian Premier League Launches ‘Bold New Identity Built to Inspire’
Maple leaf, north star elements carry over from previous version, but colour palette changes dramatically from blue and green to red and pale gold.
Rogers Aims to Unify Hockey Fans With Unveiling of The Great Canadian Jersey
Canadian telecommunications giant Rogers is hoping hockey fans from coast to coast to coast will get inspired with the unveiling a jersey representing the whole country. Just in time for the 2026 Winter Olympics in Milano-Cortina, Italy, Rogers gave fans the first look at The Great Canadian Jersey last week.
Bismarck Larks unveil refreshed brand to commemorate 10 years
The Bismarck Larks, a baseball team in the collegiate summer level Northwoods League, unveiled an updated brand on the occasion of their 10th year in existence. The primary logo features the team’s mascot, Clark the Lark, navigating a keelboat along the Missouri River, a defining natural feature of the Larks’
AHL’s Rochester Americans Release Buffalo Sabres Mashup Jersey For ’80s Throwbacks
The Rochester Americans unveiled a one-night-only 1980s throwback jersey for Jan. 30 featuring a new crest that mashes up their classic shield with the Buffalo Sabres’ crossed swords and buffalo.
Cleburne Railroaders launch updated brand
The Cleburne Railroaders, a team in the American Association of Professional Baseball, unveiled new branding that celebrates the team’s heritage and their home state. The new look, created by Nick Matarese of The Barn Creative, accentuates the Railroaders’ Texas roots and incorporates elements of brands from previous iterations of the
Bowling Green Hot Rods celebrate 10 years of Bootleggers with anniversary logo
The Bowling Green Hot Rods, High A affiliate of the Tampa Bay Rays in the South Atlantic League, will mark the 10th anniversary of their popular Bootleggers alternate identity with a commemorative update of the brand. Bootleggers Night has been a tradition for the past decade, paying tribute to Kentucky’s
NCAA Approves Advertisement Patches On Uniforms Starting With 2026-27 Season
The NCAA has approved a new policy allowing Division I schools to place commercial advertisement patches on uniforms beginning in the 2026-27 season, opening a significant new revenue stream for college athletics.
Springfield Lucky Horseshoes commemorate cold snap with Midwest Exploding Trees identity
Springfield, Illinois, is facing a winter storm warning and sub-zero temperatures as frigid temperatures sweep across the continent this weekend. To mark the occasion, the collegiate summer level Springfield Lucky Horseshoes unveiled an alternate identity that plays into a weather-based urban legend, the Midwest Exploding Trees. To hear the keyboard
Las Vegas Aviators Launch New Alternate, Cap Logos With a New Focus
The Las Vegas Aviators have unveiled three new secondary and cap logos that shift their identity toward the city’s broader aviation roots, from fighter pilots to historic aircraft and their goose mascot, Spruce.