MLS Jersey Week drew to a close Friday, with the announcement of probably the most conservative design released all week. Chivas USA showed their navy secondary
The jersey is navy, with red details on the neck and red adidas stripes down the sleeve. The Chivas logo is on the player’s left chest, and the adidas logo on the right.
The vertical striping is feint, but calls back to Chivas’ primary with bold red and white vertical stripes.
The team created a new mark by taking the center of the Los Angeles City flag, and adding a ribbon across the top.
If you don’t speak Spanish, not only does Chivas not want you as a fan, but you also probably don’t know that the banner says, “Angelio’s Flock” (also, Herd is an accepted translation.) This mark will be at the center of the back, high above the players’ names.
Almost incongruous is the American flag on the left shoulder. Marketing exclusively to the Hispanic population, one could wonder where the team is located, no city name in the name, no English spoken. Los Angeles has a significantly huge Spanish-speaking population, so the move could prove to be marketing wise.
How do you like the Chivas jersey?
Uht-uht. en español, por favor.
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