MLS Reveal Week Day 5: Chivas Closes Us Out with Vertical Stripes

MLS Jersey Week drew to a close Friday, with the announcement of probably the most conservative design released all week. Chivas USA showed their navy secondary

front - chivas USA jersey week reveal week MLS soccer new uniform jersey — A pewter Nike model, out of work since the NFL announcements, gets some work here, for the MLS

The jersey is navy, with red details on the neck and red adidas stripes down the sleeve. The Chivas logo is on the player’s left chest, and the adidas logo on the right.

closeup - chivas USA jersey week reveal week MLS soccer new uniform jersey — Corona sponsor is in white across the chest

The vertical striping is feint, but calls back to Chivas’ primary with bold red and white vertical stripes.

The team created a new mark by taking the center of the Los Angeles City flag, and adding a ribbon across the top.

rebano - chivas USA jersey week reveal week MLS soccer new uniform jersey — Rebano Angelino crest

If you don’t speak Spanish, not only does Chivas not want you as a fan, but you also probably don’t know that the banner says, “Angelio’s Flock” (also, Herd is an accepted translation.) This mark will be at the center of the back, high above the players’ names.

Almost incongruous is the American flag on the left shoulder. Marketing exclusively to the Hispanic population, one could wonder where the team is located, no city name in the name, no English spoken. Los Angeles has a significantly huge Spanish-speaking population, so the move could prove to be marketing wise.

shop - chivas USA jersey week reveal week MLS soccer new uniform jersey — At any distance, the stripes disappear.

How do you like the Chivas jersey?

Uht-uht. en español, por favor.

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Keep up with all the changes

Day 1 Story
Colorado Rapids – Primary
Colorado Rapids – Secondary
Houston Dynamo – Primary
Houston Dynamo – Secondary
New York Red Bulls – Primary

Day 2 Story
Toronto FC – Primary
Philadelphia Union – Tertiary

Day 3 Story
Seattle Sounders – Primary
Seattle Sounders – Secondary
Sporting KC – Primary
Vancouver Whitecaps – Primary
Montreal Impact – Tertiary
LA Galaxy – Secondary

Day 4 Story
Portland Timbers – Primary
Portland Timbers – Secondary

Day 5 Story
Chivas USA – Secondary