Skip to content
Wednesday, November 10, 2021
  • Logos
  • News
  • Forum
  • Facebook
  • Instagram
  • Twitter
  • Youtube
SportsLogos.Net News

SportsLogos.Net News

News and blog on new sports logos and uniforms, rumours, concepts, and history in baseball, basketball, hockey, football, soccer and NCAA at Chris Creamer's Sports Logos Page SportsLogos.Net

  • Logos
  • Forums
  • Baseball
  • Football
  • Hockey
  • Basketball
  • College
  • Contact
Football Logo NFL Super Bowl

Super Bowl XLVIII Logo Features More Localization

Saturday, March 16, 2013Saturday, March 16, 20132 min read Chris Creamer

Super Bowl 48 Logo

The National Football League unveiled the logo for Super Bowl XLVIII, to be held in the New York City area next February, at a gathering of merchandise licensees earlier this week.

Continuing with their Super Bowl logo program now for the 4th consecutive season, the logo once again features the Vince Lombardi Trophy front and centre with the roman numerals below in silver. There are some differences this year, however.

Super Bowl XLVIII is the first of the new standardized logo program to include a skyline

First up, the “localized” logo will contain more than just the host stadium, now flanking either side of MetLife Stadium is the Manhattan skyline (including the new World Trade Center, a nice touch).  Is this a case of both New Jersey and New York wanting representation?  Is this a case of trying to fill in the extra space created by a longer Roman numeral?  Who knows, either way I’ll just enjoy that there’s something else there and keep my fingers crossed that they keep it up as long as this system is in place.

Also new, and admittedly less exciting, is that this localized logo will now be the one used on merchandise, in media, and hopefully even on the field during the game – whereas previous years it was the “national” logo (the one without the host stadium in the background) that was used everywhere.

Super Bowl 48 Super Bowl XLVIII Logo
The logo for Super Bowl XLVIII has the New York skyline (with new WTC) behind MetLife Stadium

While some hate and others love the new standardized logos, i think there’s one thing we can all agree on — this one is the best of that bunch.  It keeps the template which seems to be a necessity but also allows for more incorporating of elements of the host.  Either way, I can’t imagine we’ll be seeing too many more of these logos – Super Bowl 50 (let’s be honest, there’s no way they’re calling it Super Bowl L) is approaching fast and they’re bound to do something special for that anniversary.

football, nfl, super bowl, super bowl 48, super bowl xlviii
Share
Facebook Twitter Pinterest Linkedin

Post navigation

Orioles to Go with Green Hats on Sunday
Goin’ Green: A photo roundup of St Patricks Day 2013 Uniforms

related stories

  • Hawai’i Rainbow Warriors To Wear Pearl Harbor-Themed Uniforms

    Saturday, November 6, 2021Saturday, November 6, 2021
  • Dallas Cowboys Add Red Stripe To Helmets To Honor Military, Medal Of Honor Recipients

    Wednesday, November 3, 2021
  • Bill Belichick Allegedly Hated New England Patriots Wearing Blue Jerseys Over Blue Pants

    Saturday, October 30, 2021Saturday, October 30, 2021


SportsLogos.Net may earn a small commission from the sales of any products linked to from this page, we thank you for your support

NHL: WHAT'S NEW IN '22


A recap of all the new logos and uniforms in the NHL for the 2021-22 season.


2021 NFL UNIFORM SCHEDULES


Check out the 2021 NFL Team Uniform Schedules

Search News Articles

Latest Logos News

  • PL Says ‘No’ to Charity Initiative Involving Away Kits on Boxing Day
  • French Football Clubs Pay Tribute to Fallen with ‘Bleuet’ Patches
  • ‘Blue Arsenal’? Tweet Purports to Show Leaked Charlotte FC Kit
  • Hawai’i Rainbow Warriors To Wear Pearl Harbor-Themed Uniforms
  • AHL: Firebirds Rise up Over Coachella Valley, Take the Ice in 2022-23
  • New England Revolution Puts the Crayons Away with Unveiling of New Crest
  • Puerto Rico’s Indios de Mayagüez rebrand features “Little Mango” character
  • Green Bay Booyah rebrand as Rockers
  • Dallas Cowboys Add Red Stripe To Helmets To Honor Military, Medal Of Honor Recipients
  • Threat of Legal Action Forces Welsh Soccer Club to Halt Sales of 2021-22 Third Kit
  • 💥POW!💥 Nike, Premier League Release Comics-Inspired High-Visibility Match Ball
  • New Hampshire Fisher Cats honor Chicken Tender heritage with promo
  • Every 2021-2022 NBA City Edition Uniform Explained
  • Bill Belichick Allegedly Hated New England Patriots Wearing Blue Jerseys Over Blue Pants
  • Auburn To Wear Orange Facemasks For First Time Since 1983 Season Against Ole Miss
  • LA Clippers Embrace San Diego Past with Leaked City Edition Jersey
  • Host Nations’ Indigenous Cultures Inspire FIFA Women’s World Cup 2023 Logo
  • Puma Releases Fashion Jerseys Based on ’90s Video Game
  • Return of ‘The King’: MLS Releases List of Top 25 Best-Selling Jerseys for 2021 Season
  • Manfred: Native American Community “Wholly Supportive” of Braves Name, Logo, and “The Chop”

Logos News Archive

Popular Topics

AHL Apparel/Shoes Arena Football Baseball Basketball CFL CHL Chris College ECHL European Featured FIFA FIFA World Cup Football Getting Blanked Hockey IIHF Jersey Logo Minor League Baseball Misc MLB MLS NBA NBA D-League NBA G-League NCAA NFL NHL OHL Olympics Other Sports Phantom Merchandise QMJHL Soccer SportsLogos.Net Studio Stories Super Bowl The Story Behind the Nickname Throwback Uniforms Uncategorized Uniform WHL WNBA
Chris Creamer's Sports Logos Page - SportsLogos.Net is your virtual museum dedicated to education of the history of sports logos and sports uniforms. All site design is Copyright ©1997-2021 Chris Creamer. The SportsLogos.Net "Leaf-Star" Logo is trademarked and property of this site. Please note: SportsLogos.Net does not own any of the team, league or event logos/uniforms depicted within this site, we do not have the power to grant usage rights to anyone. All team and league information, sports logos, sports uniforms and names contained within this site are properties of their respective leagues, teams, ownership groups and/or organizations. If you'd like to use any of the research from this site, please properly credit this site and provide a link back. This site is maintained for research, educational, and historical purposes only, do not abuse it.
Proudly powered by WordPress | Theme: Refined News by Candid Themes.