Comments on: Dolphins Redesign a Retro Reminder of Simpler Design Times

By: K

Sun, 17 Nov 2013 23:06:58 +0000

In reply to Josephus. I couldn't agree more. I see this new logo and I cry for my beloved Dolphins. .no power, no pride. Where's Seaworld?

By: Josephus

Josephus — Mon, 03 Jun 2013 01:22:02 +0000

What a load of mularkey. “A trip back to simpler times and the 60’s?”

The logo is bloody awful. It’s a porpoise suspended, floating. It shows no power, sense of pop. It merely floats, which is perfect for this team because it floats between 7-9 and 9-7 on a regular basis.

Where’s the orange? It’s been totally diminished by a powder blue that’s being pitched as the true aqua.

The white masks? You want to go retro…you go GREY. Not white.
The entire uniform looks like it came out of an unlicensed Japanese video game from the 80’s.

And the aqua pants. This was one of things I tolerated because I loved my team. I was hoping we’d ditched them finally because the team had not been wearing them. Except you brought them back and managed to make them look even less-football-tough by going flat colors on the material.

The word mark evokes the 60’s? Seriously? This wordmark looks like it came out Microsoft Word’s basic fonts.See the wordmark on this record jacket (which was pressed after the 1971 season)? THAT’s a 60’s wordmark:
http://www.amazon.com/DYNAMIC-YOUNG-DOLPHINS-RICK-WEAVER/dp/B004SHGR94

Everything looks like bad letterhead for a “swim with the dolphins” tour company.

Everybody associated with this logo and uniform — Nike, Ross, any fan who purchases this trash — should be ASHAMED.

You’ve taken one of the proudest, most successful teams in the NFL and delivered the coupe de grace. They have gone from NFL royalty to court jesters.

This is our family crest. Not some fashion logo that changes with a whim. NONE of this had to happen this way. The logo could’ve been updated and the shape and spirit of tradition could’ve easily been maintained.

I am DONE with the Dolphins until the team is sold. DONE.

By: Jason

Jason — Wed, 01 May 2013 13:54:05 +0000

In reply to Jim Pericotti. There is no navy in the new uniforms. It's the same darker sade of aqua on the belly of the dolphin logo. Also, there is no teal. This is the original aqua and coral from yester year. Don't go by what you see on your computer screens, as the colors can show up very skewed that way.

By: the whale

the whale — Wed, 01 May 2013 13:23:36 +0000

hate the logo, bring back the old dolphin. nike-swooshing for nike’s sake. ive heard it best described as a glob of aquafresh toothpaste. a little more orange would be great and the tramp stamp is all kinds of stupid but i guess they had to mess -something- up asides from the logo. thankfully not a total stretch, this is liveable for five years untill we get back the helmet dolphin.

By: Griffin Van Nest

Griffin Van Nest — Wed, 01 May 2013 06:27:40 +0000

I was never opposed to an update, but simple put this is major design flaw. Too drastic and strays way to far away from the original template. This attempt at “rebranding” is clearly a money grab as it is no secret that the Dolphins ticket & merchandise sales have plummeted. I just have to wonder is any of this would have ever happened if he Dolphins didn’t struggle to be average for the better part of the last 20 years. I’m a lifelong fan and it pains me to write this but, the Dolphins suck and so does their new logo and uni’s.

By: Tom

Tom — Tue, 30 Apr 2013 15:57:26 +0000

In reply to Bill A. Understood Bill but if you look at the history of the giants they have always had some red in it and actually a big part of the logo in the 50s. I think it was just bringing back history. I will say not a fan when they had red jerseys!

By: Julian

Julian — Tue, 30 Apr 2013 03:25:28 +0000

I like everything about this redesign from the new logo, to the new uniforms, and even to the colors although knowing how teams are, I wouldn’t be surprised at all if in 10 years the light colors get darker again.

By: ingmar66

ingmar66 — Mon, 29 Apr 2013 19:12:02 +0000

In reply to vap19. You are absolutely right about the embroidered patches (and numbers) being a plus on this uniform. Screen printed logos and/or numbers are really too cheap for words (a lot of soccer teams are into screen printed badges and it always feels like a ripoff if you want to buy an official replica shirt and the badge is just a print. Screen printed numbers on a soccer shirt I can understand, because of the added weight which makes it more difficult to move around).

By: vap19

vap19 — Mon, 29 Apr 2013 17:57:34 +0000

Initially, I was a little disappointed with the redesign. I still think the logo lacks personality but, overall the uniforms are actually quite visually striking. Especially the white ones. I also like that Nike is switching to embroidered patches. It adds a touch of sophistication to the overall look. Are they better than the old ones? Meh, I would prefer if they had the classic sleeve strips, but this could have gone worse considering some of Nike’s other projects.

By: F19

F19 — Mon, 29 Apr 2013 16:18:44 +0000

Quit calling it “teal”! It’s aqua. Semantics perhaps but the ‘Phins have always been Aqua and Orange. At least they got that right with this unnecessary rebrand.

Teal on the other hand does belong on the baseball team down here, but that’s another story.

By: Aaron

Aaron — Sun, 28 Apr 2013 17:26:30 +0000

I don’t think orange jerseys are necessary with this team. The logo itself isn’t too bad. It’s kind of growing on me although they could’ve just done what the Cardinals and Vikings did with theirs, just polish off a notch. At least compared to the Marlins, this looks like an actual dolphin.

By: Georges

Georges — Sun, 28 Apr 2013 16:58:55 +0000

I suppose I can live with these. They’re pretty simple. A helluva lot better that the Jags’ freak show they call uniforms.

By: Jimmy

Jimmy — Sat, 27 Apr 2013 20:37:26 +0000

I like the jerseys and stripes on the pants and helmet, the logo? Not so much, I thought it was unique and cool that the Dolphin wore a helmet with the letter M on it, the logo falls under the category, if it ain’t broke, don’t fix it. Again, all for the uniforms being spiced up and the colors tweaked, the logo is terrible, what’s up with Miami? First the Marlins destroy a great logo, and now the Dolphins. Nothing was bad as what the Marlins did, they destroyed their identity completely, all to look like a cheap hotel.

By: ingmar66

ingmar66 — Sat, 27 Apr 2013 19:18:50 +0000

More orange ans sleeve striping are needed here. The logo is still incredibly boring and bland, but somehow seems to work on the jersey. For the helmet a capital block M in aqua, orange and blue should be used, just like the old dolphin would wear on its helmet.. And lose the tramp stamp, it looks horribly slutty in a Jersey Shore way.

By: Adam

Adam — Sat, 27 Apr 2013 18:20:37 +0000

I like them, but I hope now that they have a sleek design, they’ll wear throwback jerseys once a year. Late 80s or early 90s throwbacks would be nice.

Just wish the orange was a bit thicker on the numbers.

By: Harry Flores

Harry Flores — Sat, 27 Apr 2013 17:20:42 +0000

In reply to Paul. I agree the logo SUCKS! The colors are fine though

By: BILL

BILL — Sat, 27 Apr 2013 05:15:47 +0000

Well looky what we have here, another team identity destroyed by the idiots at nike. the Dolphins rebrands looks like crap from helmet to shoes. Typical of Nike, they have zero regard for a team’s tradition. good thing they don’t make uniforms for MLB, NHL or NBA. those nike nimrods would probably make a design for the Yankees that would have no pinstripes and “Yankees” on the front in some uglier than sin font, with a unique ( see “ugly” ) font. nike ruins every team’s uniform set they touch. they can’t even match the 49ers pant color to the helmet, or get 3 one-color sleeve stripes on straight. NIKE=pathetic.

By: machete

machete — Sat, 27 Apr 2013 00:30:11 +0000

what pantone are these new colors?
And what are the fonts of the word mark and the jersey letters?

By: Bill A

Bill A — Fri, 26 Apr 2013 23:58:26 +0000

In reply to Tom. Yeah, it was a stretch, its just a matter of taste, but I didn't like the red-on-white jersey. They should have included more blue. I just hope Lurie doesn't get carried away with the Eagles.

By: Sidearm Justice

Sidearm Justice — Fri, 26 Apr 2013 19:47:07 +0000

I truly miss the old-school, loose-fitting uniforms in the NFL (NHL too). These new skin-tight uniforms to me are very unattractive and they make the players look like muscle-bound robots on the field. As for the new uniforms, I really like the Vikings simple, colorful design, while the Dolphins are really boring with all of that white. Why not make good use of the orange to provide some much-needed highlights and contrast?