Okay, so apparently somebody down at NHL HQ said, “we should be more like the NBA”.
The National Hockey League has unveiled the “NHL Chrome Collection”, a series of chrome-treated team logos designed specifically for use during the 2014 Stadium Series. The Stadium Series is the series of outdoor games being held in 2013-14 which aren’t being called the Winter Classic or the Heritage Classic.
Participants in the Stadium Series are the Anaheim Ducks, Chicago Blackhawks, Los Angeles Kings, New Jersey Devils, New York Islanders, New York Rangers, and Pittsburgh Penguins. Each of these teams have had their logo chromified.
All of these teams look to be using their current primary logos for the chrome logos except for the New Jersey Devils who have gone retro by replacing black with green… nice.
“The Chrome logo designs are unique to the 2014 Coors Light NHL Stadium Series and inspired from the chrome details on the NHL shield, bringing a [buzzwords redacted] to team identities.” – NHL press release
The league also announced they will be unveiling all of the special team uniforms for these games in the coming weeks. I imagine they’ll be including these new logos in one way or another.
A look at all the chrome team logos below: