From the official press release:
The logo features a grey “X” outlined in black. The current Sea Dogs’ logo makes up the upper left arm of the “X,” while “Saint John” is written in black on the lower left side. A blue banner runs across the bottom of the “X” with the team nickname in the middle, and the years of operation on the banner tails. It will be featured on the team’s website, in news releases and various promotional and merchandising materials through the course of the season.
“We are thrilled with the look and style of our ten-year logo,” said Sea Dogs president Wayne Long. “I think it captures the excitement we all feel for this season and beyond.
“It’s hard to believe we are entering our tenth year as an organization. I can’t be prouder of the accomplishments we have had, both on and off the ice.”
The Sea Dogs joined the QMJHL for the 2005/06 season, just two seasons after the AHL’s Saint John Flames left the New Brunswick bayside town in 2003. In 2011 the Sea Dogs became the first Atlantic Canada based franchise to win the Canadian Hockey League Memorial Cup.