South Bend Cubs Unveil New Logos – SportsLogos.Net News

South Bend Cubs Unveil New Logos

south  bend cubs new logo

Daytona drops the “Cubs” name, South Bend picks ’em right up. The former South Bend Silver Hawks of the Midwest League are now the South Bend Cubs, unveiling their new logos today at a fan event.

The new logo prominently features that of the Chicago Cubs, surround the Cubs logo is the team name in a classic typeset, it’s the same font used on the old Studebaker cars – the company originally founded in South Bend.

Studebaker Badge
The Studebaker badge inspired the font used in the Cubs logo


“This was an important feature to us, we’re incredibly excited about bringing the Cubs to South Bend, but we’ll never lose that connection to our local heritage. And I think it’s really good to know that the Chicago Cubs like this design that integrates some of our Studebaker heritage as much as we do.” – Joe Hart, South Bend Cubs President

At the bottom of the primary logo is a vine of ivy, another connection to the Chicago Cubs brand.

Four alternate logos were also unveiled today, including two based off the old “Angry Cub” logo worn by the big-league team in the 1980s:

South Bend Cubs Logos

The home uniform will be white with blue pinstripes (naturally), the South Bend version of the Cubs logo on the chest, there will be four caps:

South Bend Cubs Uniform Caps

The bottom two caps just scream “1980s Baseball in Canada”, don’t they? Exhibit Eh, Exhibit B