Raptors New Logo in Real World Applications

I’m really on the fence about this new Toronto Raptors logo guys… if I wasn’t such a fan of the team I’d probably have just moved on by now, but, I can’t. I kinda like it but then I look at it again and I’m not so sure about that opinion.

In an effort to help me better judge this logo, I had to see the logo as we will when it’s actually the primary (and because I apparently have nothing else better to do on a Sunday afternoon). So I’ve gone ahead and Photoshopped the new Raptors logo into real-world situations in which it’d be used.

Since I did the work for myself already, eh, I might as well share it with you.

First, how does it look when put up against every other NBA team, such as the NBA Team Logos section of SportsLogos.Net:

Well it’s placement is unfortunate next to Utah, the only other team in the league to incorporate the city name into the logo the exact same way the Raptors will. This also showed me that not nearly as many teams use the roundel style as a primary logo (in the NBA) as I would have thought based on the comments the logo was getting.

Moving on. How will their ESPN Team Page look?

Really not that bad here either… How’s about the ESPN NBA scoreboard page?

Going with the secondary graphic as is ESPN’s style here… the logo certainly loses anything it may have had when presented at this scale.

So… small seems bad, so naturally on a Mobile App it should look poorly. Let’s check it on TheScore:

Yeah, really not so good here.

Something more fun then… An opposing teams season ticket?

Alright, not bad. I like it.

Okay, what about on merchandise… like an Adidas t-shirt

Or an adorable baby bib?

Android Case?

I don’t know guys, I think I still kinda like it more than I hate it.

I’m certainly not blown away by it, as Billy Bob Thornton might describe it — it’s kinda like mashed potatoes. Nothing too exciting but I don’t dislike it.

Help me out here… your thoughts?