Cleveland Browns Unveil Tweaks to Helmet, New Alternate Logo

The Cleveland Browns have officially unveiled their new logos, and… yup, they’re sticking with the plain orange helmet as the primary.

Which I suppose is a good thing, ultimately, it’s just… we kinda got excited for something more.

This has really turned out to be much ado about nothing, the Cleveland Browns have simply changed the shade of orange on the plain helmet, and switched the facemask from grey to brown.

“Our updated helmet logo is reflective of today’s modern Cleveland – the design honors the past while evolving into the future. The iconic brown and white stripes stand tall over the orange helmet – a new orange color that matches the passion of the Dawg Pound. The new brown facemask represents the strength and toughness of Cleveland.”

This version of the plain-helmet logo is the latest step in the evolution of the logo – what started in the 1970s as a plain orange helmet seen from the side with a white facemask had eventually turned into a plain orange helmet seen from 3/4 angle with a grey facemask.

There is some disappointing news, however… the new alternate logo. If you ever wanted to know what the Cleveland Browns would look like as a Minor League Baseball team, here it is:

There’s your new Dawg Pound logo, replacing the fantastic design which had been in place since 2003 (and we just profiled yesterday).

“2015 marks the 30th anniversary of the Dawg Pound – bestowing a unique opportunity to modernize the symbolism of the Dawg Pound through an evolved logo. The Dawg Pound represents one of the most iconic fan bases in all of sports. The Dawg Pound is a unifying identity of all Cleveland Browns faithful. It’s tough and exemplifies the “Play Like A Brown” attitude. With one passionate voice – the DAWG POUND BARKS TOGETHER.”

The orange changes to a more vivid shade and the wordmark gets a bit of a more modern look to it (read: no more serifs).

Here’s all the changes side-by-side with their 2014 selves: