The NBA will have a new look of sorts beginning with the 2017-18 season, which is when the league will have a new manufacturer as a sponsor after adidas announced today that they wouldn’t pursue an extension of the 11-year contract that they signed back in 2006.
Ever since that year, adidas has grown more and more adventurous with the designs that they’ve put on the NBA’s court, and their experimentation hit a fever pitch in recent years when they decided to bring sleeved jerseys back to professional basketball for the first time in ages. As it turns out, that particular experiment (along with a few others) may not have been as successful as one would figure:
So of course, this comes down to money: Adidas figures that they weren’t making enough money from the deal, so now they’re on the way out. Judging by the replies to that particular tweet, I don’t think that too many people will be shedding tears over the end of adidas’s partnership with the NBA.
Meanwhile, this definitely opens the door for other manufacturers to step in and add the world’s premier basketball league to its portfolio. Will Nike put a potential NBA deal next to their deal with the NFL? Could Under Armour potentially swoop in and make a major coup? Only time will tell.
But what do you guys think? Who will be the next uniform sponsor for the NBA? Do you think the next supplier would continue the sleeved jersey initiative, or get rid of it? Most importantly: Will you miss the Spurs’ sleeved camo jerseys if they go away? Let us know what you guys think about it.