WHL Prince George Cougars Unveil New Logo

The Western Hockey League’s Prince George Cougars unveiled their new logo earlier today, the logo is the same one we posted a black-and-white version of two weeks ago.

A cougar head is the main focal point of the logo, the cougar is created out of the negative space in a large red ‘C’; the ‘C’ also features a very slight gradient. Gold is used as a trim colour around the entire logo, a wordmark with the full team name is below.

“This is another historic moment for the Prince George Cougars franchise.”, Prince George Cougars President Greg Pocock said in the press release. “Our new logo keeps the similar colour scheme that our fans have come to know and love, while also providing a new identifiable symbol that will help unite our fans as the excitement and passion continues to build for all that lies ahead for us.”

The logo was designed by Prince George, BC based Mike Doran of Splash Media, the same design firm who had also designed the previous Cougars logo (see their entire logo portfolio here)

Uniforms are identical to those worn last season with the obvious exception of the new logo now on the chest.

This is the fourth logo the Cougars have used since they relocated from Victoria in 1994.