Grand Rapids Griffins Unveil New Logo, Colours, Uniforms

Griffins New Logo

So, black for black’s sake is really a thing again?


The Grand Rapids Griffins today unveiled their new primary team logo at a season ticket holder event, the logo is the same which had all seen via a video game leak earlier this Summer. It is the first logo change in the two-league franchise history of the Red Wings’ top-level affiliate team.

Griffins compare

Blue is gone, black is in. Silver and red are both carried over from the previous colour scheme. The new primary logo is a re-coloured version of their old alternate jersey logo and features a griffin terrorizing protecting the skyline of Grand Rapids, Michigan. Reebok has been credited as the designer of the new set.

“Just as Griff protects our city on this striking new jersey, our hockey team must do the same as we protect home ice, assisted by the loudest and most supportive fans in the American Hockey League” — Griffins’ team president Tim Gortsema

The uniforms have a Hartford Wolf Pack vibe to them in layout and colour scheme (that black really looks blue on the road jersey, doesn’t it? It isn’t though), it’s certainly closer to what you’d expect a New York Rangers farm club (as Hartford is) to wear than that of the Detroit Red Wings.

Pic: Grand Rapids Griffins/Twitter
Pic: Grand Rapids Griffins/Twitter

Pants are red (with a Wings logo), gloves are red, and for some reason the road helmet is also red… I suppose these are your Red Wings connections. There’s also a Red Wings patch on one of the shoulders, the other shoulder features a 20th anniversary logo.

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The back of the jersey will also feature a reverse-colour name plate Philadelphia Flyers-style.

Pic: Grand Rapids Griffins Twitter
Pic: Grand Rapids Griffins/Twitter

The uniforms are certainly an improvement over the alternate uniform which this logo was worn on last year (really? Washington Capitals template?) but the logo is a massive downgrade. Feels like something you’d see on a local high school rather than a professional hockey team.

You can check out the new logo and give it your rating out of ten here.