Greenville ECHL Team Re-brands as Swamp Rabbits

The Greenville Road Warriors (ECHL-New York Rangers) announced this afternoon that they are changing their name to the Greenville Swamp Rabbits and have also unveiled their new logo.

Named after an old railroad which once connected Greenville to the oil fields of Tennessee, the Swamp Rabbit name is still attached to a pedestrian bridge which crosses a river in town.

“We selected the ‘Swamp Rabbits’ because the name holds dear to a variety of residents, businesses, popular recreational areas and the historic landmark, the Swamp Rabbit railroad, dating back the 1920s in Greenville.” – Fred Festa, owner of the Swamp Rabbits

Swamp Rabbits joins the Hartford Yard Goats as teams with names seemingly just nouns randomly thrown together but actually refer to local old-timey railroads. It’s an awfully specific designation but here we are.

The logo features a rabbit in two shades of orange wearing a blue hockey helmet (with holes cut out for its ears), the rabbit is holding a hockey stick/carrot/puff of engine steam. Team name is below in orange and grey with the “R” in “Rabbits” also acting as a hockey stick. Two sticks.

Greenville’s ECHL team had been known as the Road Warriors since their first season in the South Carolina town in 2010. Their logo above next to the new Swamp Rabbits look, I’m calling it an improvement.