The Kane Country Cougars, Single-A Midwest League affiliate of the Arizona Diamondbacks, have unveiled their new logo and uniform set for the 2016 season. The unveiling took place via the Cougars’ respective social media channels.
Designed in-tandem by Cougars graphic designer Emmet Broderick and Dan Simon of Studio Simon, the new mark replaces the only primary logo the team has ever known since first pitch in 1991.
“It was time to update our logo,” Curtis Haug, the Cougars’ vice president and general manager said in an article on MiLB.com. “In looking at some other logos in Minor League Baseball and pro sports in general, we thought it would be a great opportunity. Now that our 25th-anniversary season is over, it’s time to start the next 25 with a fresh new look.”
The new logo features an updated version of the Cougars mascot Ozzie, who had also been on the previous logo in a much less-fierce depiction, compare the old and the new below:
Three new jerseys and four new caps accompanied today’s announcement, you got your standard home whites, road greys, and alternate “bright green” jerseys. The team also announced, but didn’t show, a navy blue batting practice jersey. All four caps (two home, two road) are navy blue with a silver squatchee, the two road caps go one step further with a silver brim.
Caps now use a “C” for “Cougars” rather than the “KC” for “Kane County” as the team had previously used because, as Haug explained, “with the KC Royals out there, it didn’t make a whole lot of sense”. Unrelated to that but still neat to note is their MLB parent club in Arizona wore Kansas City uniforms for a throwback game in Chicago back in 2014. Funny.
Each jersey has the logo of the Diamondbacks on the sleeve. The D-Backs announced recently they will be unveiling a new look for the 2016 season, rumours suggested their existing team logo and colours would return, this announcement seems to confirm that (translation, sorry D-Backs fans, no purple and teal).