The Appalachian League, a ten-team Single-A MLB affiliated Minor League, unveiled their new logo earlier this week, the second MiLB league to update its logo so far this off-season. The Double-A Southern League changed their mark late last month.
Just like the Southern League logo update, the new Appalachian League brand was designed by Todd Radom who told SportsLogos.Net that it was “a challenge working with the word ‘Appalachian,’ [as it’s] quite long”.
“Bundling it up in a round retaining shape allowed me to maximize the impact of it”, Radom added. “This dictated a balance of elements which ultimately worked out well.”
The Appalachian League needed a new look in a bad way, the old mark was dated and, quite simply, could have been used to represent anything… Was it for a hotel? Hiking store? Egg cracking factory? Aside from the word “baseball” added to the bottom of it, who knows.
The new logo features a general view of the Appalachian Mountains, the tree-covered rolling hills depicted in green. A yellow sky above the mountain and the silhouette of a black forest at its feet. This is all contained within a black and green roundel with the team name arched around; a green and yellow banner noting the league’s establishment date of 1911 flanks a white baseball with black stitching.
“Our logo has served us well over the years, but it was time for a fresh look. The design pays tribute to the Appalachian region and depicts the strength and stability of our league.” – Appalachian League President Lee Landers to MiLB.com.
She looks good, well done to all involved.