Bowling Green Hot Rods Get New Look

bg hot rods feat

The Bowling Green Hot Rods, Midwest League Single-A affiliate of the Tampa Bay Rays, unveiled their new logos, uniforms, and colour scheme yesterday evening. The new look was designed by New York-based SME Branding.

“We partnered with SME Branding when we purchased the Reno Aces and we knew they would be the perfect fit to help us create and redesign the Hot Rods brand” – Hot Rods owner Stuart Katzoff to MiLB.com

Blue and orange replace the old colour scheme of black, yellow, and red. Blue a nod to Kentucky, “The Bluegrass State”, and orange as that is the colour a rod turns as it is heated. Y’know, a “hot rod”.

The full explanation of all the elements of the new primary mark here:

BG Hot Rods Explained

And to compare it to the old look:

bghr-before and after

There’s a whole bevy of new alternate and secondary marks which compliment this primary mark, the team recognized the popularity of the car in the previous set and did incorporate it into one of the new logos:

bghr-car

Other marks feature a wrench or a flaming baseball:

bghr-wrench 3

bghr-wrench 2

bghr-wrench 1

bghr-ball 1

bghr-patch

The home and road jersey wordmarks:

bghr-home jersey wordmark

bghr-road jersey wordmark

Home cap is blue, features the “BG” logo in blue and orange:

bghr-home cap

Road cap is orange and features the wrench/bat roundel:

bghr-road cap

An overview of all the new jerseys and their caps:

bghr-unis