Since the dawn of humanity, when single-celled sports fans crawled out of the primordial soup and developed opposable thumbs that they could use to tweet, there have been egregious, over-the-top negative reactions to the unveiling of new logos.
The Triple-A Norfolk Tides, who just this week dramatically overhauled their own identity, took a page from Jimmy Kimmel’s book, and read some of the most negative of tweets about their brand new seahorse logo.
Pretty much every logo overhaul in sports is met with resistance, and this was a huge change from a conservative identity to one based on a seafoam green Poseidon seahorse, so the Tides had to know they would receive some pushback. Kudos to them for accepting it with grace and a smile.
