The Society for American Baseball Research, known to fans of statistics-based baseball analysis as SABR, unveiled a new logo for the first time since shortly after their 1971 founding.
Looking back to our roots and ahead to a bright future. Check out our new logo: https://t.co/dPL37rjhKB #SABR pic.twitter.com/2Za5r14ZR9
— SABR (@sabr) January 26, 2016
The logo, designed by Jerry Kuyper, features simple geometric shapes—appropriate for an organization dedicated to boiling baseball down to its essence—and the slab serif acronym, SABR. It replaces the groovy Austin Powers-esque affair pictured at right that the organization had used for almost four decades.
SABR described the logo in an announcement on their website:
The new logo that we’re unveiling today — SABR’s first significant logo change in nearly 40 years — reflects our appreciation for baseball’s past, present, and future. It also reflects our own past, present, and future, from our founding as a small group of devoted “statistorians” in Cooperstown to our diverse, passionate 6,300-plus members around the world today.
SABR is a relatively small organization, but its influence on the sport has been substantial. According to the organization, Bill James was paying homage to SABR when he coined the term “sabermetrics” in 1980.
The new look gives SABR a simple, easily recognizable identity that, like the organization, is understated and all about the basics.
