The Miami Heat have joined the throwback craze. They’ll wear “Hardwood Classics” uniforms throughout February, beginning with tonight’s game against the Mavericks.
Described by the team in a statement, “The uniform features chunky numbers with a large drop-shadow and a scoop neck silhouette, as well as the original design of the ‘flaming T’ element in the HEAT word mark.”
https://twitter.com/MiamiHEAT/status/694898145206091776
The uniforms recall the team’s uniforms from the 1990s, and also kind of look like the cover of a De La Soul album.
https://twitter.com/MiamiHEAT/status/695046113754107904
The campaign extends beyond the team’s uniforms to their social media, pregame introductions, fan giveaways, and even their dance team.
https://twitter.com/MiamiHEAT/status/695022497536827398