Windy City Bulls New D-League Team, Unveils Logo

Windy City Bulls Logo

“Windy City Bulls” has been announced as the name of the new NBA D-League club playing out of Hoffman Estates, Illinois (25 miles west of Chicago), the team will be owned by the Chicago Bulls and serve as their only minor league affiliate club. The name was chosen via a name-the-team contest, the other two finalist names were the “Great Lakes Bulls” and “Heartland Bulls”.

Two logos, designed by the Chicago Bulls Creative Services Department, were unveiled along with the name at a pep rally at a local junior high school, the colour scheme also announced – red, black, and metallic silver as an accent colour.

The primary logo (shown at the top of this post) features an angrier version of the top half of the longtime Chicago Bulls logo, altered to incorporate a larger and wider set of bull horns, the team name laid out across it in white. The font used for the “BULLS” part of the logo carried over from Chicago’s mark. On the front of the bull’s head are three lines designed to mimic the lines of a basketball.

Windy City Bulls secondary logo
Windy City Bulls secondary logo

A silver state map of Illinois serves as the backdrop of the secondary logo, laid over the state is a profile look at a red bull – horns turned forward – perhaps in anger towards Indiana? We’re not sure.

The Bulls will play their first game this fall as they join the D-League as an expansion franchise for the 2016-17 season joining two other new clubs, the Greensboro Swarm and the Long Island Nets.