Saskatchewan Roughriders Announce Changes to Logo

The Saskatchewan Roughriders of the Canadian Football League have unveiled a new logo.

I can sense a few Rider fans hearts skipping a beat just there.

But no worries! Merely a slight cleaning up, in fact, that’s the new logo up at the top of this post. You didn’t even notice!

Lines are straightened, tails are made consistent, and silver? She’s all gone, back to just green and white.

“The Rider logo is one of the most recognized marks in Canadian sports,” noted Riders Vice-President of Business Development and Marketing, Gregg Sauter. “Our goal was to evolve the logo in such a way that it becomes more vibrant with a distinct focus on the green and white. We feel the modifications will have a positive impact across the growing number of digital and physical mediums we are reaching.”

A breakdown of all the changes here:

Click for larger version

“The timing was right for us to refresh and update our logo as we begin a new jersey partnership with adidas, and prepare to move into new Mosaic Stadium,” added Sauter. “While the changes are subtle, the logo more accurately reflects our official colour scheme with a clean and modern feel, while still maintaining the iconic image.”

The Riders announced the new logo will be implemented where possible in 2016 with the goal of full implementation by 2017. The logo being replaced had been used for thirty-one seasons, making it’s debut in 1985.