Premier League unveils patches for first season under new branding

The Premier League will have a new look next season, and it won’t just be due to the fact that everything is already topsy-turvy with Leicester City, of all clubs, going into that season as the defending Premier League champions. Earlier this year, we shared the news that the Premier League would have a new brand identity going into next season, and now we know what the league patch will look like.

So as it turns out, the purple logo wasn’t a placeholder color — that’s the color that they’ll be using for the 2016-17 season, at least. They did roll out the new Premier League logo in a bevy of different colors, so there very well could be a different colored patch by this time next season.

Either way, here’s a side-by-side comparison of the new logo and what is now the old Premier League logo:

Also, as tradition merits, there is a gold-colored patch for the defending champions, and this will be the patch that Leicester (!!!) will be wearing on their sleeves next season:

And here’s the side-to-side comparison with the old Champions’ patch:

Personally, I don’t hate the new logo, but I’ve got to say that it’s a bit of a downgrade over the old patch. I’d imagine that we’ll all just get used to the new look as time wears on.