The Columbus Cottonmouths have shed their skin and emerged looking a little different for the upcoming 2016-17 season.
Fresh off of their 20th season, the Southern Pro Hockey League team unveiled a new primary logo at an event for season ticket holders in Columbus, GA earlier today.
Designed by Delaware-based The Barn Creative (portfolio), led by Nick Matarese, the new mark changes the perspective of the face on the old logo of looking at the snake straight-on to its profile. Scales have been removed from most of the snake’s head to simplify the design, team colours mostly remain the same – just green has been dropped.
The team had been in contact with The Barn for over two years, waiting until after the 20th anniversary to make the change. The press release explains the process behind design:
From the beginning, The Barn really wanted to make a brand that connects the Cottonmouths’ fans and the Columbus community. The Barn focuses on what makes the Cottonmouths, the Cottonmouths – and created a design system that propels the brand towards the future, while embracing who the snakes are in Columbus.
No secondary logos were unveiled today, it’s possible we may see some emerge throughout the remainder of the off-season.