Binghamton Devils Show Off New Look for First Season

The American Hockey League’s Binghamton Devils unveiled their new logos and uniforms at an event held at Floyd L. Maines Memorial Arena earlier today in Binghamton, N.Y.

While the uniforms resemble the new Adidas uniforms their NHL parents in New Jersey will sport, the logos are anything but. Avoiding the predictable, but safe route of turning the Devils logo from an “NJ” with horns to a “B”, the team instead unveiled a whole new look featuring a devil wearing a hockey helmet with horns and a tail.

Binghamton Devils Primary Logo

“We are excited to reveal this new logo that will establish a new era for hockey in Binghamton. The Binghamton Devils logo honors the three-time Stanley Cup winning heritage of New Jersey while creating a fresh, new brand look for the AHL and our AHL jersey partner CCM” said Daniel Cherry, New Jersey Devils Chief Marketing and Innovation Officer in the official release. “These new marks are original and unique to Binghamton, giving our Devils fans a team to proudly call their own.”

The team unveiled four new logos, all of which were created by New Jersey-based designer Ben Douglass. The four logos unveiled include the primary mark shown at the top of this post, an alternate (which is the primary plus a wordmark), the wordmark, and what seems to be the most popular of the set thus far, the jersey patch featuring a flaming puck and a pitchfork:

The Binghamton Devils replace the Albany Devils in the AHL, the city had previously played host to the Binghamton Senators up through the season just completed. The Senators relocated to Belleville, Ontario for the upcoming season.