The Boston Pride of the National Women’s Hockey League just upgraded their logo in a big way. Going from what was obviously the weakest of the logos in the four-team NWHL, the Pride dropped the simple wordmark with a scratch mark in place of the “I” in “Pride” for a
Year: 2017
Photos: Vegas Golden Knights Make Their Debut
The Vegas Golden Knights made their preseason on-ice debut yesterday at Vancouver’s Rogers Arena, a 9-4 victory against the host Vancouver Canucks. It gave us our first real good look at the uniforms of the newest pro sports team in a real game environment: big arena, proper lighting, an NHL
Logos for NBA Playoffs, Finals Get a New Look
UPDATE: The new Finals logo has been updated slight, getting rid of the “THE” and stacking both elements to the right of the logoman, so it’s an improvement, but still pales in comparison to the former logomark. It looks like the NBA Playoffs and NBA Finals will both be getting
Seventh Heaven: The Story Behind the Lynchburg Hillcats
The city of Lynchburg, Virginia, is surrounded by hills—seven of them, to be exact. The identity of the city’s minor league baseball team, the Lynchburg Hillcats, High-A affiliate of the Cleveland Indians, has been tied to those hills for more than two decades. “The reason we’re called the Hillcats is
Sacramento Kings unveil new black alternative court design
The Sacramento Kings are at it again. The Kings were one of the first teams to hop on the alternative court design train back in the 2015-16 season, and they’ve become one of the first teams to unveil an alternative court design for the 2017-18 season. Instead of going back
Mercedes-Benz Stadium reveals local logo for Super Bowl LIII
Even though the days of the NFL coming up with special logos that had a bit of a local flavor to them are gone (in favor of the standardized logos that we see today), that apparently doesn’t stop the venues themselves from coming up with logos of their own to
Graphic: 21-Game Winning Streaks, 1935 Cubs vs 2017 Indians
Turns out the Cleveland Indians are a pretty good ball team. With yesterday’s win over the Detroit Tigers the Indians broke an American League record with 21 consecutive victories. Incredible! The win squared them with the 1935 Chicago Cubs who held the Major League record for longest winning streak without
Arizona Diamondbacks unveil 20th anniversary logo
The Arizona Diamondbacks have business to take care of in 2017, but the team’s promotions and marketing folks are already looking ahead to next season. In promoting the release of the team’s 2018 schedule, the Diamondbacks unveiled a logo celebrating the 20th anniversary of their inaugural season. The #Dbacks 2018
Royals commemorate 50th season with special logo
Promotional materials that the Kansas City Royals released yesterday announcing their 2018 schedule include a logo commemorating the team’s 50th season. The commemorative logo features the Royals’ crown, a fixture in the team’s brand since it was created by Hallmark employee Shannon Manning prior to the team’s debut. The 50th
Video Game Leaks Full Set of New NBA Alternate Jerseys
MAJOR UPDATE: Our man @JMoneyMikita is back with the goods and has provided full-view pics of all the “new design” Statement uniforms. Check below to see the front, back and side views of many of the unif0rms. The NBA season is about a month away, and the off-season is marching on with
Rockies unveil 25th anniversary logo
Next season will mark a quarter century since the likes of Andres Galarraga, Dante Bichette, and Charlie Hayes took the field for the first-ever Colorado Rockies team. The Rockies yesterday unveiled a logo that will commemorate their 25 years in existence. We will celebrate our 25th Anniversary in 2018. Merchandise
Golden State Warriors announce sponsor partnership with Rakuten
The reigning NBA Champions have a jersey sponsor now, and they’ve connected with an overseas company in order to do so. The Warriors have teamed up with Japanese e-commerce company Rakuten on what is reportedly a three-year deal worth a whopping $20 million per year, according to ESPN. ESPN also