Top French Basketball League Renamed Jeep Elite League – SportsLogos.Net News

Top French Basketball League Renamed Jeep Elite League

France’s top national basketball league has succumbed to the financial allure that is selling your naming rights.

The Ligue Nationale de Basket’s Pro A will now be known as Jeep Elite, a deal said to be worth €1.3 million per year (US $1.6 million) and running through the 2020-21 season, according to Les Echos. This makes it the second-highest amount spent for naming rights to a league in France, their soccer league Ligue 1 Conforama pays a much more hefty €7 million per.

The new logo of France’s Jeep Elite basketball league

The name change comes into effect on March 2nd.

Pro A was founded in 1921 and currently has 18 teams; at the conclusion of each season the bottom two teams are relegated to Pro B while the team that wins the Pro A playoff at the conclusion of the regular season is named France’s national basketball champion. It had been using the Pro A name since 1993-94, prior to that it had been known as Nationale 1 (or 1A or A1) since the 1960s. This will be the first time the league has used a corporate name.