The Dayton Dragons don’t need help selling tickets. They will not be holding a Star Wars Night with promotional jerseys or rebranding for one game as a local food item (the Dayton Square-Cut Pizzas, maybe?). The Dragons, a Single-A affiliate of the Cincinnati Reds, have sold out every game in their almost two-decade existence. They outdraw every team in Single-A and Double-A, and many teams in Triple-A.
So it was a bit of a surprise, more than 1,250 games into their consecutive sellout streak, to see the Dragons announce their first-ever one-game specialty jersey. As far as promotional jerseys go, it’s not much of a departure—the team will wear their normal jersey outfitted with commemorative ribbons on Defeating Cancer Night. The jerseys will be autographed by the players or coaches who wore them, then auctioned off after the game to benefit the American Cancer Society.
“The Dragons organization is very excited with this opportunity to assist the American Cancer Society in their continuous fund-raising efforts,” said Robert Murphy, Dragons President & General Manager, quoted on MiLB.com. “This will be the first full-team jersey auction in our history and we are pleased to give fans the opportunity to bid on these special jerseys.”
