MLS Adds a Second Spot for Ads on Uniforms

Some say allowing an advertisement patch to appear on a jersey is a slippery slope, once they add one we’re just a hop-skip-and-a-jump away from what we see on European hockey clubs.

Today Major League Soccer, which first permitted ads to appear on their jerseys for the 2007 season, announced that teams will be allowed to wear a second advertisement on their jersey sleeve, replacing the league logo. Only teams that currently have an advertisement on the front of their jersey will be eligible to use the second ad spot.

The MLS was the first in the U.S. to allow jersey ads, announcing their arrival in 2006

Teams can start using the new spot, limited to just 2½”-by-2½”, for the 2020 season, initially the program will run for four years as a trial before the league decides if they will make this a permanent feature on their team jerseys going forward. The move follows the Premier League in the United Kingdom which allowed clubs to do the same for their 2017-18 season.