Booyah! Green Bay Bullfrogs get New Name, Logos

Booyah! A phrase made popular by late ESPN sportscaster Stuart Scott is now the name of a baseball team.

Announced this evening, the Green Bay Bullfrogs of the Northwoods League will now be known as the Green Bay Booyah unveiling a slew of new logos in the process. The name is both a reference to Scott’s trademark phrase as well as a Belgian-style stew that is a favourite amongst the Wisconsinites, according to the team, the origin of which can be traced back to a simple typo of the word “bouillon” in a local paper.

Designed by Brandiose, the logos play up the connection to the broth by making a chicken the focal point of the set. Logos show the chicken carrying an oar (which is sometimes used in making the stew), being boiled alive while sitting in a giant kettle, or simply shouting out the name of its own dish. Chicken is commonly used as the meat in these stews, typically flavoured with oxtail, mixed vegetables, and a thick broth.

“We’re extremely excited to unveil a brand that is not only fun but has a meaningful connection to the community we call home,” John Fanta, Vice President of the Booyah said in the official team release. “The name speaks to the rich tradition in Northeast Wisconsin and fans will really enjoy how we plan to integrate the Booyah theme at the ballpark. I can’t wait to shout the phrase after our first home run at Capital Credit Union Park!”

The Booyah replaces the Bullfrogs in the Northwoods League, the Bullfrogs had been in the league for eleven seasons joining as an expansion club in 2007. The renaming coincides with the team moving into a new stadium in nearby Ashwaubenon, Wisconsin.