This is part 10 of a multi-part series chronicling the real-time development and design of a new logo for Baseball New Zealand. Check out our past “The Open Branding Project” posts here. *** This is one of those articles where a lot of work has happened since the previous, but the
Year: 2018
Augusta GreenJackets unveil new uniforms and mascot
The Augusta GreenJackets, fresh off a plaid-splashed rebrand during the offseason, have unveiled a new mascot and suite of understated new uniforms for the 2018 season. Fuego Giants Sunday Hats 🔥🔥🔥 🛒: https://t.co/OgcpGgx7Ho pic.twitter.com/ZRiapOg0gx — Augusta GreenJackets (@GreenJackets) February 28, 2018 The new look, which comes from Brandiose, features classic
Atlanta Braves Change Colours for 2018 Season
The Atlanta Braves have made a couple of changes heading into the 2018 season, but the one you’ll see the most of is the one you probably didn’t even notice happened at all… the Braves changed their colours. It’s a change so minor, so insignificant that the team is unlikely
Timber Rattlers to play a game as Wisconsin Brats
The Wisconsin Timber Rattlers, Single-A affiliate of the nearby Milwaukee Brewers, will play a game as the Wisconsin Brats June 9, joining an increasingly long list of minor league teams taking on promotional identities based on local food specialties. Brats, short for the German “brätwurst,” which translates to “finely chopped
A Look at Every New MLS Uniform for 2018
If you’re a uniform enthusiast (and this shouldn’t be in doubt if you’re a regular visitor of this website) then soccer should be a good sport for you. In the major European leagues, teams unveil 2-3 new kits a season as the teams have realized that releasing a new uniform
MLB Teams Wearing Green Caps, Jerseys on St Patrick’s Day
It ain’t easy being green… unless you’re a Major League Baseball team on St Patrick’s Day. This Spring we will see all thirty MLB clubs sport special green caps for their Spring games on or around March 17th; eleven teams will even pair those caps with a matching jersey. As
Tennessee Titans Unveil 20th Season Logo
Just one day after announcing they’ll be getting new uniforms, the Tennessee Titans continued updating their look for 2018 by unveiling a special logo commemorating their 20th season. The logo marks the 20 seasons of using the Titans name, their first season doing so was in 1999; the team moved
MLS: Terrible Ad Destroys Otherwise Swell LAFC Kit
We are one week away from the 2018 Major League Soccer season getting underway and we’ve finally reached a point where all 23 teams who will be playing this season have unveiled their new looks for the year. Earlier this week, Orlando City revealed their new clash kit, while expansion
2018 Spring Training Logos: Teams and Leagues
It’s here, it’s finally here! Spring Training baseball got underway this afternoon with a full slate of ballgames all around the States of Florida and Arizona. Players took to the field wearing Marjory Stoneman Douglas High School ball caps in tribute of those who were killed in the shooting which
Titans Tease New Uniforms; Announce Unveiling Date
The Tennessee Titans will be getting a new uniform for next year, it’s happening. We had been hearing rumours about this for a few months now but last night the team made it all-but-official with a tease via their social media accounts. The image posted shows a “Tradition Evolved” wordmark
Mystery Logo Appears on Seattle NHL Site
Seattle will get an NHL hockey team, it’s inevitable and in all honesty it feels like it should’ve happened decades ago. Seattle belongs in the NHL, and the reality of their someday team inched closer this week with the launch of a site to collect season ticket deposits. The site, NHLSeattle.com,
Storm Chasers to play game as Omaha Runzas
The Omaha Storm Chasers, Triple-A affiliate of the Kansas City Royals, are the latest minor league baseball team to adopt a local food item as a temporary team name. For one game on June 9, the Storm Chasers will become the Omaha Runzas. Runzas—which also go by the names bierock,