The Double-A Reading Fightin Phils are the first minor league baseball team of the season to introduce a temporary food-based alternate identity, picking up where an armful of other teams left off the last few seasons. The Fightin Phils, who play in the heart of Pennsylvania Dutch country, will pay homage to the area’s Germanic heritage, playing a series of games as the Reading Pretzels.
The Brandiose-designed primary logo features a soft pretzel—whose roots in the United States date back to German settlers in central Pennsylvania—wearing an alpine hat, wooden clogs, and traditional shorts. A cap logo features the same pretzel basically from the waist up.
Reading, Pennsylvania, also known as “The Pretzel City” and “The Pretzel Capital of the World,” is home to a number of pretzel bakeries, including the fifth-generation Tom Sturgis Pretzel Company, a direct descendant of the first American pretzel bakery founded in 1861.
The Fightins will wear the “Pennsylvania Dutch Tribute” uniforms for four games: April 25 against the New Hampshire Fisher Cats, May 17 against the Portland Sea Dogs, May 31 against the Richmond Flying Squirrels, and August 16 against the Trenton Thunder.