Penn State Schedule Poster Transforms Into Wearable Helmet

With the season fast approaching, college football programs have started releasing their respective schedule posters. Penn State may have changed the poster game forever, though.

The Nittany Lions partnered with Pop Up Marketing — a Florida-based company that designs and produces innovative fan engagement products — to create the first-ever poster that turns into a wearable helmet. It’s creative, interactive and unlike anything we’ve ever seen.

The football team was handing out posters and signing autographs during the Children at Youth Day at the 53rd annual Central Pennsylvania Festivals of Arts on Wednesday afternoon. It will also be available at various locations in and around State College starting July 12, including the Penn State sports museum, bookstore, ticket offices, alumni association and other local businesses.

Photo via @PennStateFball/Twitter