Atlanta Dream Introduce All-New Logos, Colour Scheme

One City. One Dream.

The motto of the Atlanta Dream of the Women’s National Basketball Association, announced today along with their new logos and colour scheme. The newest WNBA look was unveiled earlier today at a press conference held at the Gateway Center Arena, the new home venue of the team.

The team explained that their primary “Global Logo” is “a combination of icons that relate directly to Atlanta and its history. The rising phoenix, a shooting star, and basketball all come together to create a badge of honour that Atlantans are proud to wear.”

The phoenix is used as a symbol of Atlanta’s rise up from the ashes of the Civil War as featured in a bronze monument located in Downtown Atlanta. The shooting star, a nod to the Dream’s original identity (“Shootings Stars” is also the name of their Hype Squad), and of course a basketball because, well, basketball.

The logo was designed by David Tann of the Tantrum Agency, located in Atlanta.

“The Atlanta Dream’s new brand reflects our strong heritage as a city and a team, while looking toward the future,” Atlanta Dream President and General Manager Chris Sienko said in the official team release. “Our team worked closely with David Tann to reflect the strength of diversity, talent, and athleticism that all Dream fans and the City of Atlanta can be proud to wear.”

Other new logos unveiled by the team today include their “Primary Icon”, a more simplified version of the primary “Global Logo” – intended for use domestically and when necessary at lower resolutions, an alternate logo of an “A” inside a shield with the star, phoenix, and basketball all remaining part of it, and an “ATL” wordmark – arched with a blue star to the right of the “L”.

Red, light blue, and grey remain from the team’s previous look but they’re now joined by dark grey (which is so dark it looks black). Light blue remains but has been downgraded to merely an “accent colour”, with red and dark grey (black) taking over as the two main hues. The official colour names are Dream Red (representing energy, pride and passion), Dream Dark Grey (a symbol of strength and power), Dream Light Grey (security and reliability), and Dream White (reverence and humility), with Dream Light Blue (unity and loyalty) as an accent colour.

This marks the first logo overhaul in the 12-season history of the Dream, the team joined the WNBA as an expansion franchise for the 2008 season.